Posted on Thu, Sep 17, 2009
We are thrilled to launch our new advertising campaign, featuring Kwiat jewels against the backdrop of vintage-style watercolor paintings. In developing this campaign, our goal was to move in a direction away from the crowded arena of the "lifestyle campaign" and to bring a fresh and original approach. We wanted to convey the classic, timeless beauty of our jewelry and evoke 100 years of Kwiat heritage. To achieve this, we commissioned artist Holly Houk to do a series of blue-tinted watercolors and overlaid the jewels in a dramatic yet whimsical way. The different images in the campaign feature our "model" wearing pieces of jewelry as a handbag, a shawl, a belt and a headpiece. You can view all of the images in the campaign here. We hope you like it!
